Pharmacies drew 149,575 Google impressions, the most of any specialty tracked
Emergency & Urgent Care impressions rose 55.6%, the fastest rise of any specialty, while searches naming Dubai drew 144,128 impressions, the most of any city.
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Key findings
- Pharmacies drew 149,575 Google impressions, the most of any specialty
- Emergency & Urgent Care impressions rose 55.6%, the fastest rise of any specialty
- Searches naming Dubai drew 144,128 impressions, the most of any city
- Cigna drew 2,750 impressions, the most of any named insurer, up 253.5%
- ‘hospital near me’ drew 2,550 impressions, up from 892
Pharmacies drew 149,575 Google impressions in the 28 days to 3 November 2026, the most of any specialty in the Zavis UAE Patient Demand Monitor. Dental Clinics came second with 141,767. These two specialties drew more attention than any other kind of care people looked for. Clinic and hospital operators, insurers and investors can use these figures to see where search demand is concentrated and where it is moving.
The monitor uses Google Search Console data for searches that showed a page of the UAE Open Healthcare Directory. It counts impressions, meaning the times a directory page appeared in Google results. Across all pages, impressions totalled 1,907,005, down 19.5% on the previous 28 days. That total describes the directory's own visibility, so this report focuses on what people searched for.
Pharmacies and dental clinics top the specialty table
Pharmacy impressions fell 19.4% from 185,688 in the previous 28 days, Zavis analysis shows. Dental Clinics fell 8.6%. Pharmacies drew 627 clicks and Dental Clinics drew 358.
Emergency & Urgent Care impressions rose 55.6% to 10,996, from 7,069. That was the fastest rise of any specialty in the table. Radiology & Imaging rose 53.3% to 5,988, and Physiotherapy & Rehabilitation rose 27.1% to 6,272. Fertility & IVF rose 14.2% to 5,309.
Hospitals & Medical Centers fell 54.4% to 16,200, from 35,502, the steepest fall in the table. Pediatrics & Child Health fell 26.4% and General Clinics & Polyclinics fell 23.1%. Eye Care & Ophthalmology held almost flat at 26,055, down 0.3%.
Demand is measured through the directory's visibility, so a change can reflect search behaviour or search ranking. Zavis analysis cannot separate the two.
| Specialty | Impressions (28 days) | Previous 28 days | Change (%) | Clicks |
|---|---|---|---|---|
| Pharmacies | 149,575 | 185,688 | -19.4 | 627 |
| Dental Clinics | 141,767 | 155,085 | -8.6 | 358 |
| Eye Care & Ophthalmology | 26,055 | 26,144 | -0.3 | 65 |
| Dermatology & Skin Care | 19,438 | 21,762 | -10.7 | 24 |
| Hospitals & Medical Centers | 16,200 | 35,502 | -54.4 | 139 |
| Emergency & Urgent Care | 10,996 | 7,069 | 55.6 | 3 |
| General Clinics & Polyclinics | 10,817 | 14,064 | -23.1 | 104 |
| Labs & Diagnostics | 9,640 | 10,691 | -9.8 | 16 |
| Physiotherapy & Rehabilitation | 6,272 | 4,935 | 27.1 | 10 |
| Radiology & Imaging | 5,988 | 3,906 | 53.3 | 10 |
| Fertility & IVF | 5,309 | 4,650 | 14.2 | 2 |
| Pediatrics & Child Health | 4,993 | 6,784 | -26.4 | 18 |
Dubai draws the most city-named impressions
Searches naming Dubai drew 144,128 impressions, the most of any city in the Zavis monitor, up 11.4% from 129,390. Abu Dhabi followed with 60,544, up 21.4%. Sharjah drew 42,401, up 21.8%, the largest rise of the eight cities.
Ajman was flat at 31,181, up 0.4%, and Umm Al Quwain rose 2.3% to 3,013. Al Ain fell 5.7%, Ras Al Khaimah fell 19.3% and Fujairah fell 29.7%, the steepest fall among cities. Overall directory impressions fell, but impressions for the three cities at the top of the table all rose.
| City | Impressions (28 days) | Previous 28 days | Change (%) | Clicks |
|---|---|---|---|---|
| Dubai | 144,128 | 129,390 | 11.4 | 214 |
| Abu Dhabi | 60,544 | 49,876 | 21.4 | 105 |
| Sharjah | 42,401 | 34,799 | 21.8 | 117 |
| Ajman | 31,181 | 31,047 | 0.4 | 79 |
| Al Ain | 19,115 | 20,269 | -5.7 | 63 |
| Ras Al Khaimah | 5,658 | 7,009 | -19.3 | 31 |
| Umm Al Quwain | 3,013 | 2,946 | 2.3 | 20 |
| Fujairah | 2,782 | 3,958 | -29.7 | 10 |
Cigna overtakes Daman in insurer searches
Searches naming insurance or an insurer made up 0.7% of impressions, up 0.1 points on the last edition. Among named insurers, Cigna drew 2,750 impressions, the most in the table, up 253.5% from 778. Daman drew 2,625 in the previous 28 days but fell 31.7% to 1,793.
Orient Insurance drew 1,054 impressions, down 22.3%, and 17 clicks. Thiqa rose 64.2% to 913, and Noor Takaful rose 36.5% to 284. AXA rose 3.8%. NAS (NextCare), Fidelity United Insurance, MetLife and Bupa Global all fell. These volumes are small, so a shift in search ranking alone could move them.
| Insurer | Impressions (28 days) | Previous 28 days | Change (%) | Clicks |
|---|---|---|---|---|
| Cigna | 2,750 | 778 | 253.5 | 4 |
| Daman | 1,793 | 2,625 | -31.7 | 5 |
| Orient Insurance | 1,054 | 1,357 | -22.3 | 17 |
| Thiqa | 913 | 556 | 64.2 | 0 |
| NAS (NextCare) | 564 | 695 | -18.8 | 3 |
| Fidelity United Insurance | 401 | 470 | -14.7 | 16 |
| Bupa Global | 374 | 384 | -2.6 | 0 |
| MetLife | 340 | 406 | -16.3 | 2 |
| AXA | 302 | 291 | 3.8 | 0 |
| Noor Takaful | 284 | 208 | 36.5 | 0 |
‘Near me’ searches fill the list of fastest-rising care searches
‘Near me’ searches made up 3.3% of impressions, unchanged on the last edition. Price and cost searches made up 1.1%, up 0.5 points. Searches for 24-hour or open-now care made up 0.5%, down 0.1 points. Arabic-language searches made up 12.2% of impressions, down 3.4 points.
Most of the fastest-rising care searches asked for something nearby. ‘hospital near me’ drew 2,550 impressions, up from 892. ‘optician near me’ drew 1,674, up from 52. ‘pharmacies near me’ drew 1,115, up from 376, and ‘emergency near me’ drew 410, up from 16. ‘test della vista near me’ drew 887, up from 0.
Two urgent care searches also made the list. ‘urgent care near me that accept walk ins’ drew 778 impressions, up from 156. ‘urgent care near me open now’ drew 730, up from 240. These searches fit the rise in Emergency & Urgent Care impressions in the specialty table.
Searches for reviews of named facilities also rose. ‘medeor 24x7 pharmacy abu dhabi reviews’ drew 506 impressions, up from 6, and ‘craft dental center - rayyan reviews’ drew 656, up from 190. ‘best ayurveda clinic in ajman’ drew 472, up from 89.
| Search | Impressions (28 days) | Previous 28 days |
|---|---|---|
| hospital near me | 2,550 | 892 |
| optician near me | 1,674 | 52 |
| the heart medical centre | 1,289 | 78 |
| test della vista near me | 887 | 0 |
| pharmacies near me | 1,115 | 376 |
| urgent care near me that accept walk ins | 778 | 156 |
| shruti eye care opticals llc branch (rta eye testing for driving license) first reviews | 874 | 346 |
| medeor 24x7 pharmacy abu dhabi reviews | 506 | 6 |
| urgent care near me open now | 730 | 240 |
| craft dental center - rayyan reviews | 656 | 190 |
| emergency near me | 410 | 16 |
| best ayurveda clinic in ajman | 472 | 89 |
What it means
Operators. Pharmacies and dental clinics still draw the most specialty impressions. Emergency & Urgent Care, Radiology & Imaging and Physiotherapy & Rehabilitation are rising. Urgent care searches name walk-ins and open-now hours, so accurate opening hours and walk-in details on public listings matter.
Insurers. People name insurers in their searches. Cigna and Thiqa rose and Daman fell. Up-to-date network lists help people who search by insurer name find a facility.
Patients. Check a facility's hours before travelling at night. Confirm with the facility that it accepts your insurer before a visit.
Google withholds very rare searches for privacy, so these totals are lower than all searches.
Sources
Zavis Data Science Desk
Data & Analytics
The Zavis Data Science Desk publishes the monthly Zavis indices at zavis.ai/intelligence/data. They are bui...
