What should you know about Burt's Bees stretch mark?

Stretch marks are lines that develop when skin stretches or changes quickly. They may begin red, pink, purple, or darker than surrounding skin and often become lighter and less noticeable with time. They commonly appear on the abdomen, hips, thighs, breasts, buttocks, or upper arms, and they are not a sign that the skin is dirty or poorly cared for.

A moisturiser can reduce dryness and make the surface feel more comfortable, but it does not rebuild the deeper pattern that creates a stretch mark. Fragrance and botanical ingredients can irritate sensitive skin, so patch-test new products and stop if burning, rash, or swelling develops.

Apply a plain, fragrance-free moisturiser if the skin feels dry, and avoid vigorous rubbing. Keep weight and exercise changes gradual where possible, protect exposed skin from sun, and avoid tanning that can make colour differences more visible. During pregnancy or growth, gentle moisturising supports comfort but cannot promise prevention.

If the marks remain a concern, a dermatologist can review their colour, age, location, and skin tone before discussing [Microneedling](/treatments/aesthetic-procedures/microneedling/), [Fractional Laser Treatment](/treatments/laser-and-energy/fractional-laser-treatment/), [RF Microneedling](/treatments/laser-and-energy/rf-microneedling/), or [Carboxytherapy](/treatments/aesthetic-procedures/carboxytherapy/). These procedures aim to improve appearance, and results vary.

Arrange a medical review if marks appear suddenly without an obvious change in the body, cover unusually broad areas, itch intensely, bruise easily, or occur with muscle weakness or other new symptoms. Ask for assessment before using a medicated cream during pregnancy or breastfeeding. Seek care for swelling, blistering, or a persistent rash after applying a product.

Ask whether the lines are typical stretch marks, whether any medicine or health condition may be contributing, and which option fits your skin tone and the marks' stage. Discuss expected improvement, downtime, pigment-change risk, number of visits, and aftercare before choosing a procedure.