What should you know about Paula's Choice and sensitive skin?

Sensitive skin can sting, burn, itch, flush, or become tight after products, weather changes, friction, or procedures. It describes a pattern of symptoms rather than one single diagnosis. Atopic Dermatitis can bring dryness and itch; Rosacea may cause flushing and facial sensitivity; and Perioral Dermatitis can produce small inflamed bumps around the mouth or nose. A product reaction does not by itself identify the cause, so repeated symptoms deserve assessment.

Keep the routine simple: use a mild cleanser, a fragrance-free moisturiser, and daytime sun protection. Patch-test a new product on a small area first, then add only one change at a time. Avoid applying exfoliants or fragranced formulas to cracked skin, and pause active ingredients during a flare unless your clinician has advised otherwise. Record the product, timing, and symptoms; this can reveal whether a particular ingredient or combination is aggravating your skin.

Seek urgent help for breathing difficulty, facial swelling, widespread hives, or swelling of the lips or tongue. Arrange a medical review for persistent redness, recurrent flushing, painful cracks, spreading rash, eye symptoms, or a rash that does not settle after stopping the suspected product. Eye pain or vision change needs prompt attention.

Ask whether your symptoms fit Sensitive Skin, Atopic Dermatitis, Perioral Dermatitis, or Rosacea, and which ingredients to avoid. Discuss a basic routine, patch testing, and when an active product can be restarted safely.