How to reduce stretch marks during pregnancy

Stretch marks are lines or bands that appear when skin stretches and its deeper supporting tissue changes. During pregnancy they may be red, pink, purple, brown, or darker than nearby skin before gradually becoming less noticeable. They commonly affect the abdomen, breasts, hips, thighs, or buttocks. They are a common skin change and are not a sign that you have failed to care for your skin.

Creams and oils may reduce dryness and itching, but they cannot reliably control how skin responds to stretching. New marks can also feel sensitive, so fragrance and strong active ingredients may cause irritation.

Apply a bland, fragrance-free moisturiser after bathing, keep showers lukewarm, and pat the skin dry. Wear comfortable clothing that does not rub, and use sun protection because tanning can increase colour contrast. Do not scratch; a cool cloth can ease itch. Check every cream, oil, retinoid, or supplement with your maternity clinician before use, since pregnancy changes what is suitable.

Procedures are generally a later discussion rather than a pregnancy self-care step. After delivery and, when relevant, breastfeeding, a dermatologist may explain Microneedling, Fractional Laser Treatment, RF Microneedling, or Carboxytherapy. The best option depends on the mark's colour and age, your skin tone, healing history, and whether the skin is still changing.

Tell your maternity clinician about severe or widespread itching, especially if it is worse on the palms or soles, interrupts sleep, or occurs with yellowing skin, dark urine, or pale stools. Seek care for a painful, hot, weeping, blistered, or infected-looking rash rather than assuming it is a stretch mark. A dermatologist can assess sudden changes or symptoms that do not match ordinary stretching.

Ask: Is this appearance consistent with stretch marks? Which ingredients should I avoid during pregnancy or breastfeeding? What can ease itch safely? When would a procedure be reasonable, and which approach suits my skin tone and scar history? What changes should prompt an earlier review?